shrutisancheti

Blend Comfort With Style – Shruti Sancheti

A woman, a mother and a successful Fashion Designer! Shruti Sancheti and her fashion label, Pinnacle is one of India’s most renowned fashion houses. She is also a senior faculty in Nagpur University for the last 8 years, teaching new minds, the world of designing.

Know more about this extremely talented designer, her struggles and achievements in this exclusive interview.

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    Ever since childhood in Kolkata, I was fond of drawing Croqui's and also had a deep interest in art and craft. However, fashion design was not a recognized vocation back then. So, I pursued history honors from Loreto College, Kolkata and in my third year got married to Anand Sancheti from Nagpur. I was pregnant appearing for my final exams and was clueless, confused and did not know what to do next. I joined freshly opened JD institute of fashion technology for an advance diploma in fashion design, starting my journey into world of fashion followed by a diploma in textile design from INIFD and a diploma in jewelry design from JD institute. With, Design matters established, I decided at the insistence of my husband to understand numbers and commerce and I pursued a PG diploma in business management from Bhartiya Vidya Bhavans followed by an MBA in marketing from IGNOU. Meanwhile, I started teaching fashion in NIFD and also gave guest lectures in other institutes Then I was invited by Nagpur University to formulate module's for Master in fashion design and I have been working with them ever since. Besides this, I have been writing columns for local dailies and magazines.

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    In September 2009, I launched a small capsule collection with great apprehension with the assistance of few students. It was well received and within a few months we were stocked in premium stores across the country and soon abroad. 3 years ago, I debuted at Lakme fashion week and have been showcasing at Lakme, Wills fashion week and even did Hong Kong fashion week. Our label believes in offering timeless clothes with a global feel and an Indian soul. We believe in offering consistent sales to our stores and satisfaction to our customers.

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    My summer resort collection Le Pondi was based on Pondicherry, a quaint French town in Tamil Nadu. It was an amalgamation of two conflicting and contradictory cultures and I used Tamil temple weaves along with French blooms as my primary inspiration.

shruti-sancheti

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    My fashion advice to modern working woman would be to incorporate a bit of indigenous elements in your wardrobe, also blend comfort with style and try to stick to natural fabrics.

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    I believe in understated luxury and restrained opulence in my clothes and I love the unsurpassed legacy of weaves, textiles and crafts the country has to offer and I try to incorporate them in my wardrobe with a global look. I personally love woven or Mul kurta's, Cotton or linen pants, printed dresses and jackets of all kinds.

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    I am first and foremost a teacher and it is immensely satisfying and gratifying to teach young minds and shape up their vision and yet it is always a learning process for me.

Celebs wearing Shruti Sancheti’s designs

celebs in shruti sancheti

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    Women should believe in themselves, grab all opportunities because I feel opportunities dance with those who are already on the dance floor.

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    Extremely proud of you!

Image source: Celebrityfashion.in and Indianexpress.com

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