After successfully completing her Masters in HRM from Middlesex University, London, Hiral worked in the HR departments of leading corporate organizations in London as well as India where she was known for her strong interpersonal, communication and analytical skills.

She is currently heading SavePocketMoney.com along with her husband Jinaal Shah and his partner, Rahul Mahajan. As students in the UK, they faced many difficulties when it came to spending and more importantly, saving money. Thus, they wanted to do something ‘different’ for the student community back home. The concept of ‘student offers and discounts’ was huge in UK and they wanted to adapt a similar concept in India. After relentless ground work and research, savepocketmoney.com was born.

Pioneers in the student marketing space in India, SavePocketMoney.com (SPM) is India’s first lifestyle solution provider aimed exclusively at the student target market. SPM’s core value proposition is its unique enabler mechanism and simple web interface aimed at providing a safe and value for money experience for all student needs, right from curated city based experiences to shopping deals – a complete one stop dream destination with the best student deals, fabulous offers and great jobs.

An ardent travel buff, Hiral is also very fond of music and cooking.